![]() ![]() Other platforms, despite their individual strengths and popularity, continue to find themselves in Facebook’s shadow across desktop, mobile and tablet devices. It’s a supremacy that remains unchallenged to date. The numbers back this up: Facebook commands 53% of all social media site visits in the United States. Using social media management tools effectively is crucial to capturing this traffic.įacebook is the most visited social media site in America The takeaway for marketers? To harness the increasing power of social, marketing strategies will need to leverage these platforms effectively to engage with audiences. They highlight the expansive influence and potential of social media platforms. These staggering numbers aren’t just statistics, either. YouTube is hot on its heels, clocking in with 2.5 million monthly active users. The most used social media platform in the world is Facebook, with 2.9 million monthly active users across the worldįacebook’s reign continues into 2023, but it doesn’t stand alone. Social media platforms will need to continuously evolve to meet the demands of this blistering rate of growth, which means marketers will need to adapt and evolve their strategies to keep up. ![]() The driving force? The increasing global adoption of 5G technology. This number isn’t expected to stay stagnant, though, with forecasts predicting a compound annual growth rate (CAGR) of 26.2% from 2023 to 2030. On Nextiva's Website The social media app market in 2022 was valued at $49.09 billion
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